ABOUT CONVERTEX INDIA PVT. LTD.

Satisfying Your Cleaning Needs

Convertex India Pvt Ltd is one of the few industry names offering high-quality products at reasonable prices.

Do you know what makes us stand out?

We take immense pride in expressing that we are the first to launch Stainless Steel Scrubbers in India. We are a one-stop shop to fulfil your expectations regarding quality, affordability, and safety. Our qualified professionals are an integral part of our business and empower us to work at a pace in the competitive market. In addition, every product goes through a rigorous process to preserve quality before the final release.

What motivates us to achieve these market standards?

The customer-centric model leads us to climb the ladders of success and prompts us to stay ahead in the race.

History

CONVERTEX INDIA PVT. LTD. the few letters that stands for quality consumer products at affordable price. CONVERTEX INDIA PVT. LTD. is India’s fastest growing FMCG company. It is only company who launched stainless steel scrubber for the first time in Indian History. It was incorporated in 1995 powdered by the vision of one man Mr. Amrut G. Mehta.

The current Chairman and Managing Director is – Mr. Ritesh A. Mehta who has taken the company to new heights under his leadership in the last 20 years. Ritesh comes from a business management background and empowers the company operations through his vision and strong leadership qualities.

Quality Commitment Affordability

Quality Policies

We at "Convertex India Pvt. Ltd." are committed to manufacture and supply, Home cleaning products to provide total Customer satisfaction and Quality service to exceed customer requirements and market responsiveness. Convertex India Pvt. Ltd. is also committed to fulfilment of Applicable requirements and internal and external issues.

Innovation

Our company launched ingenious House Cleaning Products in the Indian market and recently gone global. Quality practices and maintaining effective quality systems will enable us to meet and exceed customer expectations. These innovative products include stainless steel scrubbers, wool scrub pads, green scrub pads, sponge wipes, and microfiber cloth. 

Impetus

Convertex India began its operations of manufacturing & selling Stainless-Steel Scrubbers and Net / Wool Scrub Pads under the brand name "MAGIC CLEEN". Convertex India Pvt ltd has launched innovative House Cleaning Products and made them available in India and the global market. These certified products have been appreciated by millions of end users.

Vision

1) To be Leading Brand when it comes to our products. 2) We are Passionate about what we do. 3) Our ‘value-for-money’ products. 4 ) To manage effective and efficient supply-chain. 5) Distinct market vision and modern infrastructure with latest technology. 6) We are committed to meeting quality expectations of our customers

Mission

We strive to offer our customers the best available selection, and the utmost convenience

Core Values​

Besides cleaning dirt from the core, we also wash away your worries. While availing of our services, you'll also experience value, peace of mind, and quality. ❖ Partnership & Fun ❖ Customer Centricity ❖ Quality & sterility ❖ Professional Manners ❖ Value to our clients

Core Purpose:

“ Simplifying cleanliness through innovation “ We aim to design reliable, safe, easy-to-use, innovative, maintainable, and aesthetically pleasing products at a competitive price. Our team performs extensive Research & Development for the impeccable functioning of products.  Our primary objective is to offer satisfaction with every cleaning product that makes your place clean as we care for your family's health. 

Perfectly engineered to meet the exemplary global Quality Standards

How it Works

Market Research & Analysis

We perform comprehensive market research and analysis of the current and future market scenarios. The kitchen cleaning products market reports give data about the foremost companies that cover industry revenue, price trend, development trends, competitive landscape and CAGR status.

The report gives us an overview of the most demanded products in the market. These surveys also help us to understand the growth strategies and the products we need to work on to make them sustainable in the competition.

Production & Quality Control

The objective is to lead, coordinate, and control the production and quality of products. In addition, we endeavor to keep our products to industry standards while keeping them safe and dependable.  We control quality in terms of production, packaging & labelling, sanitation, warehouse, and laboratory analysis. We detect issues in a product and ensure that the end product streamlines the quality and specifications in the QC process. The process majorly includes inspection and analysis by a dedicated team. 

Logistics & Delivery

 A streamlined supply chain offers efficient and quick delivery services. Logistics are essential to product distribution, and we ensure safe goods distribution and warehousing.  We manufacture, store, and deliver products in a safe and fully acquiescent environment following all the quality standards. 

Leadership Team

Ritesh MehtaMD
A visionary leader and a dynamic businessman who has uplifted the company into a multidimensional product company that blankets the FMCG markets in layers with his ardent work ethic.

Seema SinghDGM
Formulating and executing long term vision and strategy of the products portfolio while leading the planning and execution of Brand and Business growth. Conceptualizing, Designing and implementing strategies for effective positioning of Brand.

Liju JohnProduction & Plant Head
He holds 20+ year\’s experience as Head of Production and Operational Process The planner of manufacturing units.

Liju JohnProduction & Plant Head
He holds 20+ year\’s experience as Head of Production and Operational Process The planner of manufacturing units.

Surbhi Mittal
Marketing Partner
After spending 7 years and counting, she has worked closely with Advertising and Marketing startups. A deep understanding of customer focus helps her drive conversions, sold-out launches and how to connect with corporate.

Liju JohnProduction & Plant Head
He holds 20+ year\’s experience as Head of Production and Operational Process The planner of manufacturing units.

Surbhi Mittal
Marketing Partner
After spending 7 years and counting, she has worked closely with Advertising and Marketing startups. A deep understanding of customer focus helps her drive conversions, sold-out launches and how to connect with corporate.

ISO Certified 9001:2015

To create products that simplifies maintenance of our premises. Each of our products is created to enhance the hygiene and longevity of every sphere of residential and commercial spaces. Furniture, flooring, utensils, vehicles in the home spheres and industry level maintenance of facilities for automobile, manufacturing, aircraft, railways, construction, etc.

India’s largest manufacturer of steel scrubber and other home cleaning products comes to you with an assurance of global quality standards. Convertex India Pvt. Ltd. is TUV Austria ISO certified; which equates to high standard of quality of products and services.

QUALITY

POLICY

We at "Convertex India Pvt. Ltd." are committed to manufacture and supply, Home cleaning products to provide total Customer satisfaction and Quality service to exceed customer requirements and market responsiveness. Convertex India Pvt. Ltd. is also committed to fulfilment of Applicable requirements and internal and external issues.

CORE

VALUES

  • Partnership & Fun
  • Customer Focus
  • Quality & Cleanliness
  • Professionalism
  • Respect for the Individual

CORE

PURPOSE

Simplifying cleanliness through innovation